Marketing Associate

Category
Marketing
Work Location
US-MI-Detroit
ID
2024-2095

Overview

The Marketing Associate coordinates and produces proposals, qualifications and presentation materials including information pieces and various other marketing related activities with an emphasis on positioning and strategy.  Employs excellent writing and editing skills to produce professional quality collateral materials. 

 

What we offer

  • Cutting-edge technologies, and industry-leading processes
  • A learning culture committed to innovation and improvement
  • Career planning, coaching, development & growth 

 

Why Walbridge:

  • Large organization with award-winning projects, yet small enough for you to have an impact
  • Strong values which are the foundation of our growth for 100 years
  • International, regional and local recognition for stand-out projects, safety, sustainability, culture, wellness and diversity practices

Responsibilities

  • Participating in professional development activities such as continuing education, seminars, classes, and/or professional organizations
  • Write original content as well as edit content from other team members for use in proposals, social media, training materials, collateral
  • Work with creative team, sales team, and other support departments to develop and maintain standard marketing collateral, as well as occasional custom materials including proposals, brochures, promotional items, etc.
  • Manage marketing materials, assets, and information made available to employees on internal company website
  • Provide guidance to employees and stakeholders on the appropriate use of marketing tools and systems
  • Assist with the planning and execution of large-scale company events
  • Develops responsive, compliant, and compelling proposal responses to solicitations, RFPs, RFIs, RFQs and other assignments within deadlines
  • Evaluates proposal opportunities in order to lead the process of preparing and submitting successful proposals
  • Provides full-cycle proposal management from pre-proposal through proposal submittal; coordinates all proposal inputs (section writers, graphics, technical SMEs, pricing, etc.)
  • Develops and reviews proposal strategies and themes
  • Develops proposal compliance matrix and fulfills requirements through proposal development efforts
  • Prepares all proposals documents for delivery and submittal
  • Develops graphical concepts for proposals
  • Manages the proposal development and production schedules, keeping the team and management informed of changes as they occur

Qualifications

  • Preferred four-year degree in Business, Communications, Public Relations, Marketing or related degree; or minimum of 7 years of experience and professional training
  • At least 3 years’ of marketing or related experience required.   Experience within the AEC industry (Architecture, Engineering or Construction) is preferred.
  • High Proficiency in Microsoft Office including Word, Excel and PowerPoint.
  • Demonstrate ability to work effectively under high-pressure deadlines and with diverse personalities.
  • Strong communication and writing skills, including the ability to edit the work of others
  • Ability to work collaboratively and efficiently while being extremely attentive to detail, and demonstrate clear ownership of projects while partnering closely with other in-house or off-site team members
  • Must be able to work and deliver results without close supervision, with strong project management skills including setting priorities, planning, organization, and follow-through
  • Must have the ability to manage multiple projects simultaneously, balance multiple priorities and re-prioritize work as required
  • Ability and willingness to travel as needed to regional offices, meetings, events and/or project sites

EEO/AA Employer M/F/D/V

Walbridge is an equal opportunity employer with a culture that promotes diversity in the workforce. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, national origin, sex, religion, age, marital status, sexual orientation, gender identity, citizenship status, status as an individual with a disability, military, or protected veteran status or any other legally protected status. We prohibit discrimination in decisions concerning career development, recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment.

 

 

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